Attention Economy…


Ever feel that you are being bombarded with too much information which basically makes you want to scream your lungs out? I know I do šŸ˜¦ . Without us realizing it, we are suffering from information anxiety…

Take for example a simple task like reading the newspaper. How do you filter out which articles do you want to read and which one to ignore? As time is a major factor, some of you may resort to just reading the headlines while some may just rely upon the pictures to do the talking. And don’t forget, we haven’t take into account the information available on the other media yet like tv, radio and oh, of course, the ever growing-at-a-ridiculous-speed websites.

One thing for sure, information overload is affecting our attention. Human attention is fast becoming as a scarce commodity. Experts even went on to say, attention transactions will be the focus of the economy in the future.

“A wealth of information creates a poverty of attention.ā€
Hebert Simon, a cognitive psychologist

“Information is gushing toward your brain like a fire hose aimed at a teacup.”

Peter Morville touches about attention economy in his presentation, Ambient Findability and The Future of Search. (mark 21.01)


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